General Branding and Licensing Information
The Rice University Trademark Licensing Office helps protect and promote the trademarks, University name, and icons associated with Rice University.
Branding Guidelines, Rules, and Regulations
The brand book should be followed to maintain branding consistency. Logos are to be used only as explicitly depicted in this guide. You may not distribute the text or graphics to others without express written permission of Rice University Athletics. Please contact Rice University Athletics regarding usage of any logo or brand-related material. To access and request usage of our logo database, please navigate the buttons below.
| View Brand Guide | Logo Database | Contact Us |
Partnering with The Collegiate Licensing Company, the office is responsible for making sure that all commercial uses of logos are appropriate, are used with authorization, and that the University is compensated for such use. The goal of this website is to give information about our trademarks and how you can contact us to see if combining your idea and our logo is mutually beneficial.
What is a trademark?
A trademark is simply a symbol or word used by a manufacturer or organization to identify its goods or services and distinguish them from its competitors. In practice, a trademark does more than that. It conveys to consumers the desirability of the product bearing the mark, and it helps to promote the goods it is identified with. Once this is accomplished, the trademark owner has attained something of value.
What qualifies as a trademark, logo and/or symbol of Rice?
A trademark is any mark, word, letter or symbol associated with Rice University that can be distinguished from those of other universities, teams or organizations.
Who must be licensed?
Any individual, organization or company wishing to use the name or identifying marks of Rice University must obtain a license. This includes manufacturers or service providers who use Rice's name or logo on products (including premiums for promotions) or in advertising.
What kinds of products may be licensed?
Most products will be considered for licensing. However, the University reserves the right to decline licensing of specific products. Alcohol and tobacco products will not be licensed. All goods bearing the marks of Rice University must be licensed. Interested licensees can also learn more about the different types of licenses available through the CLC reference guide.
Licensing Application
If you have any questions regarding licensing, please contact:
Branding & Licensing
Rice University Athletics
6100 Main St, MS548
Houston, TX 77005
(713) 348-3094
riceathletics@rice.edu