South Main Collection to Launch in February
6/18/2022 7:07:00 AM | Baseball
New Exclusive Rice Baseball Lifestyle Apparel Brand Coming Soon!
Available in February 2023, Rice Owls fans will be able to purchase high-end brand apparel and merchandise items exclusive to Rice Baseball through the creation of South Main Collection.
South Main Collection represents the lifestyle apparel lineup created to cement the legacy and tradition of the Rice Owls Baseball team from Houston, Texas, which plays its home games inside of Reckling Park nestled between University Boulevard and South Main Street.
Rice Associate AD for External Relations, David Pillen stated that, "We've been working over the last several years to refine and modernize our entire brand lineup for our Rice Owls Family. As we continue to provide unique designs and compelling lifestyle collections, we believe that we will reach new fans and stay engaged with current constituents, too!"
Through Rice Athletics' licensing partnership with the Collegiate Licensing Company (CLC), Rice has continued to expand and provide Rice Owls apparel and merchandise opportunities through product offerings that have recently included a retro vault brand, salute to service and state pride logos, a refreshed identity for the Rice-UH Bayou Bucket game, and the rebranding of Rice Athletics.
South Main Collection will be available through specific licensees and will sell through both retail and on-demand opportunities that will be announced in February.