Rice Athletics and The Brandr Group Launch Group Licensing for Student-Athletes
6/9/2022 3:00:00 PM | Baseball, Football, General, Men's Basketball, Men's Cross Country, Men's Golf, Men's Tennis, Men's Track & Field, Women's Basketball, Women's Cross Country, Women's Soccer, Swimming & Diving, Women's Tennis, Women's Track & Field, Women's Volleyball
Collaboration creates new opportunities for Rice student-athletes who want to use their Name, Image and Likeness (NIL) together with the school’s official trademarks and logos.
Houston, TX – Rice University Athletics and The Brandr Group (TBG) have established a group licensing program for the university's student-athletes covering all the Owls' 16 varsity sports. This collaboration creates new opportunities for Rice student-athletes who want to use their Name, Image and Likeness (NIL) together with the school's official trademarks and logos.
"The Brandr Group is an obvious partner in our efforts to provide our student-athletes access to a wide-range of opportunities within the NIL framework," Rice Director of Athletics, Recreation and Lifetime Fitness Joe Karlgaard said. "A group licensing arrangement affords Rice athletes the opportunity to build their brand while using the same marks they wear in competition. Our collaboration with The Brandr Group is a win for Rice student-athletes and their fans."
The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with the Rice University logos and marks. Student-athletes will have the ability to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes. Participation in the program will not limit any student-athlete's NIL rights in their individual licensing and marketing activities. Potential licensees interested in learning more about the program should contact Jim Neish at TBG.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
"We are excited to be working closely with Rice University Athletics to craft a program that best suits their student-athletes," said Rick Perko, Vice President of Program Development at TBG. "In this new era of collegiate athletics, group licensing offers the opportunity for these student-athletes to benefit financially from their NIL, while also offering merchandise and sponsorship opportunities that promise to enhance the fan experience."
Fans can expect to be able to purchase official Rice University merchandise, including team jerseys with the name and number of their favorite Owls players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
"The Brandr Group is an obvious partner in our efforts to provide our student-athletes access to a wide-range of opportunities within the NIL framework," Rice Director of Athletics, Recreation and Lifetime Fitness Joe Karlgaard said. "A group licensing arrangement affords Rice athletes the opportunity to build their brand while using the same marks they wear in competition. Our collaboration with The Brandr Group is a win for Rice student-athletes and their fans."
The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with the Rice University logos and marks. Student-athletes will have the ability to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes. Participation in the program will not limit any student-athlete's NIL rights in their individual licensing and marketing activities. Potential licensees interested in learning more about the program should contact Jim Neish at TBG.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
"We are excited to be working closely with Rice University Athletics to craft a program that best suits their student-athletes," said Rick Perko, Vice President of Program Development at TBG. "In this new era of collegiate athletics, group licensing offers the opportunity for these student-athletes to benefit financially from their NIL, while also offering merchandise and sponsorship opportunities that promise to enhance the fan experience."
Fans can expect to be able to purchase official Rice University merchandise, including team jerseys with the name and number of their favorite Owls players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
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