Rice Athletics Expands Partnership With FanThreeSixty, Creating The Most Robust Fan Engagement Platform in College Sports
8/27/2021 11:00:00 AM | Baseball, Football, General, Men's Basketball, Men's Cross Country, Men's Golf, Men's Tennis, Men's Track & Field, Women's Basketball, Women's Cross Country, Women's Soccer, Swimming & Diving, Women's Tennis, Women's Track & Field, Women's Volleyball
The Owls will leverage the comprehensive Active Intelligence solution to engage fans at the optimal moment, across any touchpoint.
Rice Athletics has expanded its partnership with FanThreeSixty, a fan engagement platform built for sports, to transform fan data into actionable insights and business efficiency. The two have agreed on a new four-year term that incorporates all aspects of the FanThreeSixty Platform.
The partnership between Rice and FanThreeSixty is nothing new. The two have partnered since 2019 to grow ticket sales of Owls Athletic events and drive efficiency in the ticket sales department. In addition to using FanThreeSixty's Fan Data Platform and CRM solutions, Rice will employ the email platform, mobile application, sponsorship solution and predictive analytics models. By utilizing the full suite of FanThreeSixty solutions, Rice not only aims to increase business efficiencies with more automation across its organization, but also to leverage the fan engagement platform to grow revenues.
"We're absolutely thrilled to expand our partnership with FanThreeSixty and utilize their host of technology solutions to create a seamless fan experience ecosystem and develop efficient and automated communications through our marketing and sales strategy. This will continue to enhance our ability to create new revenue opportunities for our department and promote our world-class student-athletes while also allowing us to engage with Rice Owls fans across the globe." said David Pillen, Associate Athletic Director for External Relations.
As part of the new agreement, Rice Athletics launched a new mobile app that engages fans every day of the year, not just on game day. The app brings live radio broadcasts, rosters, scores and exclusive content to fans' fingertips — no matter where they are or which sport they follow. It is released just ahead of the 2021 football season and is available in both the Apple App Store and Google Play.
The FanThreeSixty mobile platform allows Rice to engage unique, targeted audiences (Season Ticket Members, students, alumni, new fans, etc.) and send them exclusive, interactive content including trivia, videos, photos and live radio. The app will also feature news, scores, schedules and rosters for all 14 Rice sports.
In the coming months, FanThreeSixty looks to add and incorporate predictive models to its platform that will help Rice meet its goals, including dynamic audiences that have been proven to identify fans who are 25 times more likely to purchase tickets and spend 2 times more than the average fan.
"We really value our partnership with Rice and the results we have been able to obtain together," said Sasha Victorine, Chief Growth Officer at FanThreeSixty. "With the renewal and expansion of our partnership, we are embedding the full capabilities of our platform at Rice to accelerate the value we have already achieved together. With a fully integrated solution, Rice will have the most advanced understanding of their fans in college sports. This active intelligence will now connect directly into every engagement channel, improving their conversions and advancing their revenues."
About Rice University Athletics:
Rice Athletics provides an incubator for student-athletes who crave competitive success and lessons in leadership, teamwork and grit on their path to becoming self-actualizing, proud alumni. We embrace the Rice values of Responsibility, Integrity, Community and Excellence. In athletics, we also seek to embody three complementary core values: Grit, Curiosity and Teamwork. At Rice University, we seek to be the institution of choice for world class student-athletes who become champions at Rice and beyond. Because here, you can have it all.
About FanThreeSixty:
At FanThreeSixty, we are passionate about helping organizations grow revenue, elevate fan experience, and become more efficient. Our sports-focused platform provides high-performing sports organizations with single fan profiles and dynamic audiences so they can deliver in-the-moment experiences to the right fan at the right time. This drives engagement and accelerates revenue across sales, marketing and sponsorship teams. Learn more at www.fanthreesixty.com.
The partnership between Rice and FanThreeSixty is nothing new. The two have partnered since 2019 to grow ticket sales of Owls Athletic events and drive efficiency in the ticket sales department. In addition to using FanThreeSixty's Fan Data Platform and CRM solutions, Rice will employ the email platform, mobile application, sponsorship solution and predictive analytics models. By utilizing the full suite of FanThreeSixty solutions, Rice not only aims to increase business efficiencies with more automation across its organization, but also to leverage the fan engagement platform to grow revenues.
"We're absolutely thrilled to expand our partnership with FanThreeSixty and utilize their host of technology solutions to create a seamless fan experience ecosystem and develop efficient and automated communications through our marketing and sales strategy. This will continue to enhance our ability to create new revenue opportunities for our department and promote our world-class student-athletes while also allowing us to engage with Rice Owls fans across the globe." said David Pillen, Associate Athletic Director for External Relations.
As part of the new agreement, Rice Athletics launched a new mobile app that engages fans every day of the year, not just on game day. The app brings live radio broadcasts, rosters, scores and exclusive content to fans' fingertips — no matter where they are or which sport they follow. It is released just ahead of the 2021 football season and is available in both the Apple App Store and Google Play.
The FanThreeSixty mobile platform allows Rice to engage unique, targeted audiences (Season Ticket Members, students, alumni, new fans, etc.) and send them exclusive, interactive content including trivia, videos, photos and live radio. The app will also feature news, scores, schedules and rosters for all 14 Rice sports.
In the coming months, FanThreeSixty looks to add and incorporate predictive models to its platform that will help Rice meet its goals, including dynamic audiences that have been proven to identify fans who are 25 times more likely to purchase tickets and spend 2 times more than the average fan.
"We really value our partnership with Rice and the results we have been able to obtain together," said Sasha Victorine, Chief Growth Officer at FanThreeSixty. "With the renewal and expansion of our partnership, we are embedding the full capabilities of our platform at Rice to accelerate the value we have already achieved together. With a fully integrated solution, Rice will have the most advanced understanding of their fans in college sports. This active intelligence will now connect directly into every engagement channel, improving their conversions and advancing their revenues."
About Rice University Athletics:
Rice Athletics provides an incubator for student-athletes who crave competitive success and lessons in leadership, teamwork and grit on their path to becoming self-actualizing, proud alumni. We embrace the Rice values of Responsibility, Integrity, Community and Excellence. In athletics, we also seek to embody three complementary core values: Grit, Curiosity and Teamwork. At Rice University, we seek to be the institution of choice for world class student-athletes who become champions at Rice and beyond. Because here, you can have it all.
About FanThreeSixty:
At FanThreeSixty, we are passionate about helping organizations grow revenue, elevate fan experience, and become more efficient. Our sports-focused platform provides high-performing sports organizations with single fan profiles and dynamic audiences so they can deliver in-the-moment experiences to the right fan at the right time. This drives engagement and accelerates revenue across sales, marketing and sponsorship teams. Learn more at www.fanthreesixty.com.
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